Your company's competitive edge derives, in large part, from how well you deal with customers. This simple fact is the basis of an upsurge of interest in Customer Relationship Management (CRM) - the establishment of methods to serve your customers, and derive profit.

Richmond implements an enterprise-wide focus on the needs and wants of customers. Our strategic CRM initiatives create a synergy among applications, infrastructure, internet and employees.

When you improve customer support, you have happier customers - who buy more, stay with you, refer others, and cause less stress. This means greater profits.

Also, you have happier employees. Salespeople can leverage information more efficiently, targeting accounts with less turn-away. Quality assurance people are more confident that products are in line with customers' needs. Even the engineering department benefits from a Front Office CRM system.

Richmond delivers superior results in CRM because we know how to provide:

Cohesive strategy - We implement unifying ideas and actions throughout all phases of your CRM initiative.

Seamless transitioning - Often, the handoff from one phase of project to the next can result in a narrowing of scope. Richmond has the experience to keep your CRM initiative intact through necessary transitions.

Coordination among business units - Jane in accounting needs to be working with the same end-result expectations as Jack in customer support. Richmond can lay down the underlying structures that ensure coordination.

The right team - At every stage of the project, we provide the team that can stand as experts.